A growing number of brands are scanning your skin to recommend the products that will best suit your complexion or custom-matching shades based on your selfies. A growing number of brands are scanning your skin to recommend the products that will best suit your complexion or custom-matching shades based on your selfies.

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Clarins Clarins

Demure Makeup, Demure Bow Demure Makeup, Demure Bow

This year, favor unexpected shades (not just red and pink) and don’t be afraid to add some subtle shimmer. This year, favor unexpected shades (not just red and pink) and don’t be afraid to add some subtle shimmer.